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And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.
People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.
One in ten Americans have used an online dating site or mobile dating app; 66% of these online daters have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites.
Public attitudes toward online dating have become more positive in recent years, but many users also report negative experiences.
Some 66% of online daters have gone on a date with someone they met through an online dating site or app, up from 43% of online daters who had done so when we first asked this question in 2005.
Moving beyond dates, one quarter of online daters (23%) say that they themselves have entered into a marriage or long-term relationship with someone they met through a dating site or app.
And more seriously, 28% of online daters have been contacted by someone through an online dating site or app in a way that made them feel harassed or uncomfortable.